Lil Wayne Starts A Sports Management Company, Signs Soccer Star Cristiano Ronaldo

From hip-hop, to skateboarding, to soccer; Lil Wayne has got it all covered. According to TMZ, Weezy has started a new sports management company and has signed the world’s biggest soccer star, Cristiano Ronaldo, as his first client. The decision to make his first client an international one is a risky endeavor as Wayne will have to tap into a new market and demographic in Europe.

Wayne will apparently handle Ronaldo’s endorsements, marketing, branding and more. Ronaldo is a marketing machine and earned $22 million in endorsements last year, making him the highest paid soccer player in the world. The new sports management company will work with PolarisSports—which is affiliated with CAA Sports—the group that handled the contract negotiations for Jay Z’s Roc Nation Sports.


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