Shady’s back. Late last year, Eminem hinted that he would drop his eighth solo album in 2013, and an official announcement finally came in a commercial tonight during the 2013 MTV Video Music Awards. Before the show officially kicked off from Brooklyn’s Barclays Center, Em Instagrammed a photo of the show’s logo with the caption, “Guess who’s REALLY back? #VMAs.” It’s still unclear whether he also has a surprise performance in store tonight — fingers crossed — but one thing’s for sure: His new album is coming.
As Billboard magazine honors music’s top selling acts Sunday night, an absent Eminem ties Justin Bieber for the top honors.
Unless you’re counting host Ken Jeong’s decision to dress as Flavor Flav and then crawl under Nas’ legs, Eminem offered the biggest Hip Hop presence at Sunday night’s Billboard Music Awards. It should be noted that Em didn’t actually attend the mostly Pop affair, which was dominated by the likes of Justin Bieber, Beyonce and Britney Spears.
Eminem tied Bieber for the most awards at six wins. Out of 46 award categories, Shady took home nods for Top Artist, Top Male Artist, Top Rap Artist, Top Billboard 200 Album [Recovery], Top Rap Album and Top Rap Song [“Love The Way You Lie” ].
While the selection process by the National Acacemy of Recording Arts and Sciences has recently come under fire for their more subjective methods used for selecting Grammy Award winners, Billboard stated, “all finalists and winners were determined by a combination of chart performances.” The eligibility period for nominations ran from February 28, 2010 through March 1, 2011. The amount of their respective awards reflected the strength of Eminem and Bieber’s current sales. To date, Em’s Recovery has sold over 3.8 million copies, while Bieber’s My World 2.0 has moved over 2.7 million units.
Notable performers Sunday night were Cee-Lo Green, Beyonce, Mary J. Blige and Lil Wayne, and Rihanna and Nicki Minaj, who both featured Britney Spears as a guest performer.
Eminem and his newly signed artist Royce Da 5’9″ recently sat down with MTV’s RapFix Live to talk about the much-anticipated collaboration EP, Hell: The Sequel, and why Dr. Dre is absent from the project.
While Hip-Hop fans are excited about the reunion, legendary producer and longtime Eminem collaborator Dr. Dre is not providing beats to Shady and his new partner.
“I think Dre is, like, really cracking down on getting Detox finished, so I think he’s more so focused on that,” said Eminem.
“I really didn’t say anything to Dre till kinda like the last minute. We didn’t really say anything to anybody about what was going on because we weren’t sure what was going to happen with it,” continued Em. “It wasn’t like I said, ‘Yo Dre, can we get a beat for this project that we’re workin’ on?’ Because it wasn’t really necessarily a project yet.”
Slaughterhouse member Royce added that the duo didn’t really reach out to any producers in particular, saying they were “just cuttin’ random.”
Hell: The Sequel features production from Havoc, Bangladesh, Sid Roams, Mr. Porter, DJ Khalil and Supa Dups.