Future, Ma$e, Game And More Are Making A Collaborative Album With NBA Players

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For years basketball has been synonymous with hip-hop as many MCs attempted to be ballers and vice versa. Most recently the mix of hip-hop and basketball came together when a few NBA came up with the idea to create a collaborative album titled ‘Full Court Press Vol. 1.’

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Chris Brown, Game And Tyga Bowl For Charity

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Chris Brown has been feeling charitable lately. After hitting the field for game of kickball, the “New Flame” singer hit the alleys to bowl. He along with other celebrity friends showed up to lend support to Game’s charity The Robin Hood Project last night (July 24).

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Game Reveals Possible Signing With MMG

The Game

The Compton native has revealed that Rick Ross is considering signing him. Game is set to complete his fifth album with Interscope Records. When Jesus Piece hits the streets in December, his contract with the label will be finished. In a recent interview with MTV RapFix Live, Game revealed that none other than the Teflon Don had considered signing him

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Former Hip-Hop Mogul Rosemond Charged With Arranging Murder

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Even when the man they called “Jimmy Henchman” was on trial earlier this month for running a cocaine ring, his ties to the feud that led to the murders of two hip-hop legends preceded him. On Friday, Manhattan officials charged James Rosemond with arranging the murder of an associate of the rapper 50 Cent. On June 5, Rosemond was convicted in a Brooklyn federal court of peddling millions of dollars worth of cocaine. Rosemond, 47, was indicted for conspiring with five other men to kill the associate, Lowell Fletcher, in 2009. “This has not been a good month for Jimmy the Henchman,” Raymond W. Kelly, the New York police commissioner, said in a statement.

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Can Rap Lyrics Teach Us About Business?

Rap News, Hip Hop News - GUTTA WORLD


Date: Thursday – February 23, 2012

Hip hop artists love flaunting their money – but can they teach us anything about how to make it?

Ben Horowitz, a leading Silicon Valley venture capitalist, certainly thinks so. He told the BBC World Service how listening to rap music had helped him to make critical business decisions.

“It’s mostly what I listen to, but it also turns out to be very relevant to business, in terms of the issues that come up.

“A lot of it is about business and about competition. A lot of it is about feelings, about how something might make you feel.”

Mr Horowitz, co-founder of Andreessen Horowitz, which has made a fortune from investments in firms such as Groupon and Skype, said that when it came to big strategic decisions feeling can be more important than logical thought.

“For me to have a whole class of music that really helped me articulate all that in my mind, and then articulate in my writing, as well has been a big deal,” he said.

Adam Bradley, associate professor of African American literature at the University of Colorado, also believes rap contains lessons in charismatic leadership they don’t teach in business school.

“Rap presents an immediate test. If you get up on the stage and your are whack, you are going to get booed off. You have to present yourself in the moment and you have to move the crowd. I think there is a lesson there in leadership because it’s about creating pathways of connection,” he says.

Conspicuous consumption is part of hip-hop culture
“It’s not only to do with what you want them to do, but what they want to do but may not know it yet.”

Rap also offers lessons in “self-presentation” for the aspiring business mogul, argues Bradley, who advises major corporations on black culture and music.

So what are the set texts from the hip hop business school – and what can they teach us?

It’s All About The Deal

I take quarter water sold it in bottles for two bucks, Coca-Cola came and bought it for billions, what the [expletive] ? – I Get Money, 50 Cent

Curtis “50 cent” Jackson is known as one of hip hop’s sharpest business operators. In I Get Money, from his second album, he boasts about a deal with Coca-Cola, who paid $4.1bn for Glaceau, a vitamin water company he had taken a 10% stake in through an investment vehicle.

The deal is said to have landed Jackson between $60m and $100m, putting his net worth at close to $0.5bn. “Quarter water” is a reference to the small plastic bottles of flavoured water Jackson and his friends used buy for 25 cents when they were children in the New York ghetto.

The rapper, whose debut album was entitled Get Rich Or Die Trying, is currently at the the centre of controversy over a share tip he gave to his 3.8 million followers on Twitter, in a company in which he is an investor and shareholder.

Work Hard And What Your Costs

Get your money right, be an international player, don’t be scared to catch those red-eye flights / You better get your money right, ’cause when you out there on the streets, you gotta get it – get it – Get Your Money Right, Dr Dre

Another noted hip hop entrepreneur, Andre “Dr Dre” Young, is third in Forbes magazines list of wealthiest rappers, with an estimated net worth of $250m. He added an estimated $175m to his fortune in 2011 with the sale of a 50% stake in headphone company Beats Electronic.

In 2007′s Get Your Money Right, Dr Dre joins forces with Jay-Z, whose $450m empire includes restaurants, fashion, music and a share in the New Jersey Nets basketball team, to give what amounts to a seminar in how to start a small business (once you have stripped out the expletives and drug references).

“Don’t be worried ’bout the next man – make sure your business tight,” the pair advise, before adding, in a crucial lesson for all would-be entrepreneurs: “If you ain’t in it for the money then get out the game.”

Be Your Own Boss

I can’t let life get the best of me, I gotta take, take control of my own destiny / Control what I hold and of course be the boss of myself / No-one else will bring my wealth – A Job Ain’t Nothing But Work, Big Daddy Kane

“When hip hop was born, it was born with that sense of being ‘on the hustle’ or ‘on the grind,’” says Bradley, author of Book of Rhymes: The Poetics of Hip Hop.

“Part of it comes from an underworld parlance, an underground parlance, of criminal enterprises, selling drugs.

“You could be working a block selling drugs, but extrapolate it and it means working hard. It means labour, a commitment to a work ethic, and that sense of struggle.”

Founders Make Better Chief Executives

You’re just a rent-a-rapper, your rhymes are Minute Maid / I’ll be here when it fade to watch you flip like a renegade – Follow the Leader, Rakim

“The interesting thing about Rakim, in addition to being the first great rapper, he was kind of a founder of rap music,” says Ben Horowitz.

“When rap music started it was kind of like a start-up music genre and it wasn’t clear at all that it was going to succeed.”

Rakim’s message to those who were jumping on the rap bandwagon, but did not really believe it had a future, struck a chord with the venture capitalist.

“It was like that’s the difference between the founding CEO and the professional CEO. The professional is often just there to make money but he is not there for the movement, he is not there for the mission… in the way that the founder is and you see that in business all the time.”

Never Show Weakness

I’m runnin’ the buildin’, don’t make me run in the buildin’ / No this ain’t the first time I had my gun in the buildin’ – Scream On Em, The Game

“If you just want pure, unadulterated swagger to come pouring out of you, there is no better soundtrack than hip hop – whether you are going out on to the sporting field, or going into the boardroom,” says Adam Bradley.

“Hip hop is a soundtrack for aggression. It is music created mostly by young men and consumed mostly by young men.”

Ben Horowitz told the New York Times he sent the “superaggressive” lyrics of Scream on Em, by The Game, to an executive he felt was being too deferential and needed to show more strength.

The Most Anticipated Hip Hop Albums Of 2012

Rap News, Hip Hop News - Gutta World


The staff at Gutta World highlights 10 releases this year that we are personally excited about. And no, we’re not counting on “Detox” either.

After so many colorful releases in 2011, Hip Hop fans have a lot to look forward to in 2012. No, we’re not actually basing our hopes on Dr. Dre’s Detox or Jay Electronica’s elusive debut, the mythical merger of Nas and DJ Premier or the long-delayed complete reunion of Goodie Mob. Like any fan, we would love if any or all of those released before we purchased new calendars, but there are a plethora of albums already underway that have a ton of promise in making this year musical.

Younger artists who had powerful impact in ’11 as well as some “golden era” alumni keeping the hardcore alive are slated to make bold statements with their music this year, and the Gutta World staff sat down and compiled 10 releases that we can count on, and why we think they’ll make 2012 all the more exciting.

The Ecology by Fashawn


Few debut albums in recent memory were as potent and honest as Fashawn’s 2009 debut Boy Meets World. The independent release, produced entirely by Exile, helped rush the forefront of a West Coast renaissance of music coming from young emcees with wisdom well beyond their years. Late this summer, when the Fresno DXnext alum announced that he was going to uphold the formula with Ex on the boards, the Gutta World staff rejoiced. Expect colorful sample-driven sounds and common-man themes as the Young Santiago helps expand his legacy as one of the more resonant voices of this time. As Common, Talib Kweli and Mos Def all began as independent artists in the ’90s before reaching mainstream stature, Fash is another poised to have that kind of impact.

Trouble Man by T.I.


2010′s No Mercy felt like a rushed T.I. album, as the Grand Hustle founder was quickly recording as a free man before serving for his latest (and hopefully last) felonious brush with the law. Given Tip’s track record for every-other-album being outstanding (see Paper Trail and King), the album sharing a name with the Marvin Gaye hit sounds audiobiographical and brutally honest before it even nears roll-out. Hopefully the man who made Atlantic Records relevant to Rap music can go in and delicately walk that line with a mainstream-friendly album that still carries plenty of trappings.

The Kolexion by Bumpy Knuckles & DJ Premier


Dating back to O.C.’s Jewelz, Bumpy Knuckles and DJ Premier share a musical chemistry that reflects their strong personal bonds. Two “kings of the underground sound,” these masons of the East Coast Hip Hop sound have teamed up for a March album that’s fully collaborative. Whereas 2000′s Industry Shakedown was a mosiac from the likes of Pete Rock, Diamond D and The Alchemist, The Kolexion is a project the fans have been asking for and brings Premier back to one of the fiercest emcees of the Gang Starr Foundation glory years. We anticipate a mosaic of wisdom and aggression.

Live From The Underground by Big K.R.I.T.


Few artists have the ability to appeal to the streets and the college campuses as well as Meridian, Mississippi’s Big K.R.I.T. With two mixtapes that easily could have been albums held in the highest regard, the Cinematic/Def Jam emcee, like J. Cole has the ability to make an album entirely by himself that could change the face of Hip Hop. Given K.R.I.T.’s history of working with icons that influenced him such as 8Ball & MJG, Devin The Dude and Ludacris, even if that’s not the case, the expectations for this are high. Plus, with Sha Money XL (who made classic albums with 50 Cent and Game as G-Unit Records’ former President) having a strong hand in the project, this is an album that could prove to be another Def Jam southern game-changer in the line of debuts from Ludacris, Young Jeezy and Rick Ross.

Good Kid In A Mad City by Kendrick Lamar


After making the “album of 2011″ (according to us, anyway), Compton, California’s Kendrick Lamar is expected to go right back and drop another one. Good Kid In A Mad City, as its known now anyway, finds Jay Rock’s lil’ homie dealing with rumors of an Aftermath deal, Tech N9ne, Game, and Drake working with him, as well as a whole different place than he was in just a year ago. We hope the supporting cast is as obscure as they were last time (GLC, RZA, J. Cole, Terrace Martin), but that one of the smartest 24 year-olds you’ll ever meet has more anthems that carry Hip Hop out of its stupor.


God Forgives, I Don’t by Rick Ross


Few superstars have the ear for beats that Ricky Rozay possesses. Just as Teflon Don was one of the best-produced albums in recent years, we expect a refreshed (hopefully healthier) Rawss to make another gem. With the Maybach Music Group compilation and Wale’s sophomore LP being winners of 2011, this seems in the cards to one of the biggest voices and personalities in Rap since the 1980s. Moreover, like Drake and Lil Wayne, Rick’s guest-lists usually pack surprises that change lives, just ask Styles P.

R.A.P. Music by Killer Mike & El-P


Ten years ago, this collaboration would have sounded like a clunky April Fool’s joke. However, Company Flow-meets-Dungeon Family next year, as Brooklyn-meets-Adamsville. Mike Bigga and El-Producto have been at work on this album for years, and two of the smartest guys in Hip Hop music are expected to make joints that sound informed as well as experimental. Hopefully it puts each talent in front of audiences previously not exposed to their greatness. El-P’s track record with producing others’ albums (see Cage’s Hell’s Winter and Cannibal Ox’s The Cold Vein) is of the highest level. We are trying to get subs back in the trunk before this rolls out.

Pink Friday: Roman Reloaded by Nicki Minaj


The emcee with 2010′s “Verse of The Year” has proved herself to be one of Rap’s most animated lyricists since Busta Rhymes. While her debut, Pink Friday may have been guilty of trying to do too much, after strong appearances with Lil Wayne, Drake and Big Sean, Oneka is the one to watch in ’12. Mainstream Hip Hop fans should tune in to see this 2008 DXnext alum step in and give Lil Wayne a run for his millions as YMCM’s sharpest spitter.

The Make Believe Album by David Banner


2005 belonged to Houston. 2008 belonged to Detroit. 2012 may belong to Mississippi. The Magnolia State’s Hip Hop pioneer David Banner, along with K.R.I.T. may shake things up with brutal honesty over-top self-produced beats. After making ethery commentary on 2011′s “Swag” (an inclusion on The Make Believe Album), expect D.B. to come out vocally swinging. In late ’10, David brought out one of his strongest works to date in Death of A Pop Star. Now removed from the controls of SRC Records, this Rap veteran may do for ’12 what Killer Mike did for ’08.

Godfathers by Kool G. Rap & Necro


For years, Necro’s rhyme delivery has been compared to Kool G. Rap, and the Psycho Logical Records’ founder will proudly admit that the Juice Crew spitter is a deep influence. As not all G Rap works have sounded cohesive since Roots of Evil, hardcore Hip Hop fans can count on this merging of the musicians to sound grimier than New York in the 1970s. Meanwhile, this is a perfect vehicle for Necro to bring his brand of “Death Rap” and amazing sources for sounds back into the ears of common Hip Hop fans. As Riches, Royalty and Respect went under the radars of most, this is a perfect collaboration for two cult followed icons.

What albums are you most looking forward to in 2012?

© 2013 GUTTA WORLD MAGAZINE by GW Industries