Posted: Monday – July 6, 2009
Armed with a renewed focus and an all-star list of collaborator, West Coast rap star/actor Mack 10 plans to wrap up the summer in grand fashion with his forthcoming album Soft White.
The release is the follow-up to the Inglewood, Ca. native’s previous offering, 2005’s Hustla’s Handbook, which included the Nate Dogg-assisted single “Like That.”
For Soft White, Mack 10 admitted to having “fun” while working on the project as he explained the meaning behind the album’s name.
“I went with that title because this album right here is just raw and uncut, it’s just me,” Mack 10 stated. “We had fun on this one and I had to bring them all out, I’ve been smiling all year.”
Among those on hand to craft Soft White are music producer Jazze Pha and R&B crooners Anthony Hamilton, J. Holiday and Akon.
Rappers Jim Jones, Birdman and Glasses Malone have also been recruited for the album as well as Lil Wayne and Rick Ross, who both appear on Soft White’s first single, “So Sharp.”
The release of the album is the latest chapter in the music career of Mack10, who has sold nearly 3 million albums.
The rap veteran first emerged on the scene in 1995 with his self-titled debut album, which charted at number 2 on Billboard’s Top R&B/Hip-Hop Albums chart.
The following year, Mack 10 aligned with fellow West Coast rap artists Ice Cube and WC to form Westside Connection.
The trio released their critically acclaimed platinum debut, Bow Down, in 1996.
Following Bow Down’s release, Mack 10 remained a fixture on the rap scene with a string of albums like Based on a True Story, The Recipe, The Paper Route and his 2003 Cash Money Records release Ghetto, Gutter & Gangster.
Mack 10’s Soft White is slated to hit stores on August 25. A video for “So Sharp” will be released in the coming weeks.