As if Beats By Dre hadn’t garnered enough success, a new wing of the business is being launched. Daisy is a new digital music service with Beats By Dre will be offering shortly.
Beats By Dre has earned Dr. Dre phenomenal success, pushing him to the top of the Forbes Highest Paid Musicians list. Now, the brand is expanding again, this time with a digital music service.
Beats Electronics CEO, Jimmy Iovine, and company head, Ian Rogers, told Digital Music News that Daisy will offer users the ability to stream up to 12 millions songs after paying a subscription fee.
“Right now, these things are all utilities. It’s give me your credit card, here’s 12 million songs, good luck,” Iovine said. “We have an entire generation that was brought up on sound being inferior, and sound is the only conduit for emotion that we have. We’ve had ten very bad years in the audio industry. So we want the best possible quality, and it will have global scale. So it will be a balance of those things.”
Rogers said, “We have to opportunity to create a trusted brand in music. To be honest, we’ll release the product when it’s ready, but we’re looking at the second half of this year. I’ll remain Executive Chairman and remain member of Board [at Topspin],” Rogers stated.
“We’re also announcing today that Beats is making a strategic in Topspin as well, so it means great things for Topspin as well.”