Mannie Fresh Launches New Label, Signs Distribution Deal

Posted: Sunday – September 13, 2009

Acclaimed producer Mannie Fresh will seek to take his label Chubby Boy Records to greater heights via a newly-inked distribution deal with Deep Entertainment.

The deal represents Fresh’s plan to solidify his talents as a Hip-Hop producer while showcasing his diversity in other genres of music.

As a label, Deep Entertainment has slowly been making a name for itself in Hip-Hop culture due to its successful distribution of various mixtapes.

Mannie Fresh’s first rumored project will be Return of the Ballin’, which will serve as a follow-up to his 2004 debut The Mind of Mannie Fresh.

Fresh was instrumental in the explosion of Southern Hip-Hop through his tenure as Cash Money Record’s in-house producer from 1993-2005.

In that span, the New Orleans native’s beats were a staple of hit albums from Juvenile (400 Degreez ), Lil Wayne (Tha Block It Hot, Tha Carter ), B.G. (Chopper City in the Ghetto ), The Hot Boys (Guerrilla Warfare ), and the Big Tymers (Hood Rich ).

Realizing that labels have to be forward-thinking and daring in their marketing due to the ever-evolving music climate, Deep Entertainment Public Relations Director Nicole Murray plans to make Fresh a part of their proposed “independent music revolution.”

Deep Entertainment is a rising star among independent labels,” explained Murray to in a statement.

“Boasting the ability to pair creative, outside-the-box distribution channels as well as the traditional methods of retail and digital release with a full set of in house services including marketing, radio promotions and publicity, Deep Entertainment is revolutionizing the way independent music is released and received by the market place.”

Fresh’s Return of the Ballin’ is currently set for an October release. Afterward, the label expects to debut new acts from Fresh’s Chubby Boy label.

At press time, it is unknown if Fresh has retained his previous label deal with Def Jam South.


Mack 10 Secures Lil Wayne, Rick Ross and Jim Jones for New Album

Posted: Monday – July 6, 2009

Armed with a renewed focus and an all-star list of collaborator, West Coast rap star/actor Mack 10 plans to wrap up the summer in grand fashion with his forthcoming album Soft White.

The release is the follow-up to the Inglewood, Ca. native’s previous offering, 2005’s Hustla’s Handbook, which included the Nate Dogg-assisted single “Like That.”

For Soft White, Mack 10 admitted to having “fun” while working on the project as he explained the meaning behind the album’s name.

“I went with that title because this album right here is just raw and uncut, it’s just me,” Mack 10 stated. “We had fun on this one and I had to bring them all out, I’ve been smiling all year.”

Among those on hand to craft Soft White are music producer Jazze Pha and R&B crooners Anthony Hamilton, J. Holiday and Akon.

Rappers Jim Jones, Birdman and Glasses Malone have also been recruited for the album as well as Lil Wayne and Rick Ross, who both appear on Soft White’s first single, “So Sharp.”

The release of the album is the latest chapter in the music career of Mack10, who has sold nearly 3 million albums.

The rap veteran first emerged on the scene in 1995 with his self-titled debut album, which charted at number 2 on Billboard’s Top R&B/Hip-Hop Albums chart.

The following year, Mack 10 aligned with fellow West Coast rap artists Ice Cube and WC to form Westside Connection.

The trio released their critically acclaimed platinum debut, Bow Down, in 1996.

Following Bow Down’s release, Mack 10 remained a fixture on the rap scene with a string of albums like Based on a True Story, The Recipe, The Paper Route and his 2003 Cash Money Records release Ghetto, Gutter & Gangster.

Mack 10’s Soft White is slated to hit stores on August 25. A video for “So Sharp” will be released in the coming weeks.


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