Before setting anything to paper, allow yourself to free-associate (or even freestyle out loud) to get your creative juices flowing. Then, make a list of every concept, unique perspective, or potential lyric that popped into your head. Allow these to guide and inspire the content of your song as you move forward.

Getting involved in the music business because you eat, sleep, and breathe music is the RIGHT reason. Going into music purely for monetary gains is a drag, and in fact, there is definitely an argument to be made that chasing profits has come at the expense of good music at many labels. But, don’t confuse that fact with an idea that it is wrong to want to make money in the music business. To able to work in the music business, you need to be able to pay the bills from your music job. Period. Getting a paycheck doesn’t mean you are crossing over to the dark side – rather, it lets you keep doing what you love.

Every project we release is instantly posted to thousands of websites across the internet. There are not many secrets or shortcuts to effective promotion, as is the reality of most businesses. If you want to get your mixtape out there effectively to reach the widest audience you will have to invest work, time, and money; as well as have a product that will convert fans once they are reached.
We break down our promotional campaigns into 4 parts.

Damian “Domino” Siguenza of the renowned Hieroglyphics Crew stresses the importance of doing as much as you can on your own before seeking out any external help. “Initially, it might be just your friends and other people who believe in you,” he said. “Get the word out in the most cost effective and creative ways you can. Get as far as you can on your own, and only once you start gaining some momentum should you begin outsourcing.”